Srijan Institute : Detailed Case Study

DigiXgency is a results-focused digital growth agency specializing in performance marketing, SEO, and full-funnel strategies for the education and service sectors. We help institutions scale by strengthening their digital presence and delivering measurable, data-driven results.

One of our key success stories is Srijan Institute & Training Centre, who partnered with us to overcome challenges like low visibility and declining student engagement.

What we delivered

  • A refreshed brand identity and mobile-optimized website
  • Targeted SEO and performance marketing campaigns
  • 3x increase in enrollments within just six months

Project Brief:

At DigiXgency, our digital strategies aren't just about being seen — our strategies deliver core bottom-line results. We are a performance-minded digital growth agency that does SEO, performance advertising, and full-funnel services in the education and service-based brand space. Keyword research is one of the most important components of succeeding online, and we start with that.

The first step in performing effective SEO is to know what your audience is truly searching for — and more importantly, the reasons why. At DigiXgency, keyword research is not simply a technical procedure, but a strategic one that drives all of our content and marketing strategies. We learn how the consumer acts, what the industry trends are, and what the business goals are to work out a keyword strategy that works. It is possible to find the correct combination of high-volume, high-intent, and niche keywords that will guarantee your brand is displayed where it is needed the most. This leads to increased exposure, enhanced traffic, and access to qualified leads — in connection with long-term development objectives.

Our Keyword Research Strategy

  • Audience Insights:
    We analyze your audience and their behavior, desire, and needs to develop a keyword strategy that appeals.
  • Seed Keywords:
    We come up with basic keywords that will represent your brand, offerings, and competitive positioning.
  • Keyword Expansion:
    We reveal the relevant variations and long-tail terms with the help of tools like SEMrush and Google Keyword Planner.
  • Evaluation & Prioritization:
    Relevancy, search volume, and competition per keyword are scored to support intelligent targeting.
  • Keyword Categorization:
    We organize keywords around themes and purpose, so we can create and plan content and campaigns with intent.
Step 01

Turning Digital Challenges into Enrollment Growth

Srijan Institute faced declining student engagement due to limited online visibility and outdated branding. Our team implemented a robust SEO framework, generating over 100k impressions within six months. Concurrently, a high-performing Google Ads campaign achieved a 90.3% optimization score, securing 14k+ clicks and a 5.89% CTR. These efforts culminated in a revitalized digital presence and a measurable increase in student inquiries.

Step 02

Turning Brand Presence into Enrollment Power

Srijan Institute underwent a complete digital transformation - starting with a refreshed brand identity, a mobile-optimized website, and education-focused SEO to strengthen its foundation. This was further amplified through targeted social media strategies and high-performance marketing campaigns. The outcome: increased visibility, stronger engagement, and a significant rise in high-quality student leads - setting the institute on a clear, scalable path to growth

Step 03

Strategic Digital Transformation Drives 3x Enrollment Increase

Analyze keyword metrics such as search volume, competition, and relevance to determine which keywords are worth targeting. Focus on keywords with high search volume, low competition, and high relevance to your business. Pay attention to metrics like average monthly searches, keyword difficulty, and cost-per-click (CPC) if you're planning to use paid advertising.

Ready To Take Your Marketing To
The Next Level

Effective marketing strategies not only elevate a website's visibility but also drive
targeted traffic, enhance user experience,